Tag Archives: consumer demand

Where’s the Food?

As discussed in my previous post, there is movement toward the availability of sustainable pet product options. However there is a glaringly obvious hole in this trend: food. There are very few options for purchasing healthy, sustainable pet food.

A few small companies are rising up here and there. Jeffreys Natural Pet Food in San Francisco prepares fresh pet food from organic, locally sourced meat. Additionally, some of the larger companies promote “healthy ingredients” and “environmentally friendly packaging”. However, I assert that the efforts being made to meet those claims are often minimal at best and in some cases completely misleading. In an attempt to examine closely what exactly is (or isn’t) happening in the pet food industry, I have conducted extensive research and drawn certain conclusions which I would like to share with the pet community and their human companions. Continue reading


Leave a comment

Filed under Pet Food, Sustainable Pets